Digital Marketing
[dij-i-tl] [mahr-ki-ting]
– noun
Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.
Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet. As a result of this non-reliance on the Internet, the field of digital marketing includes a whole host of elements such as mobile phones, sms/mms, display / banner ads and digital outdoor.
Latest addition to the series of successful Click events:
What?
3rd Annual Digital and Online Marketing Summit
Why:
To revolutionize marketing and increase your ROI
When:
17-20 May 2009
Where:
Le Royal Meridien Beach Resort & Spa, Dubai, UAE
Who:
YOU! |
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Early Bird Discount
Book before 12th March 2009 and save 10% |
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Visit Event Website
For more information, please visit www.clickmarketingsummit.com |
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Mark your Calendar |
Attend the most anticipated digital and online marketing event of the region and expand your knowledge on:
- Marketing to Middle Eastern consumers
- Achieving accurate target segmentation
- Understanding mobile marketing
- Using social media and creative mediums in marketing
- Improving website design and functionality
Digital and online activity is becoming ever more popular in the region, especially during these times of financial uncertainty. Don't miss your chance to find out what is going on in the digital world…. still not convinced, just check out what the local papers have been reporting on in 2009.
Industry News
Saturday, February 14, 2009 by Emirates Business 24/7
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Food giant Burger King caused a stir when it offered customers a free Whopper if they ditched 10 friends on Facebook. The stunt attracted more newspaper column inches than new customers.
But UAE businesses will have to adopt similar headline-grabbing creative strategies if they are to offset a decline in advertising budgets but maintain their market presence, experts said.
The economic crisis has slashed budgets, meaning the internet and mobile phones will dominate marketing agencies' modus operandi in the coming years.
Agencies are being squeezed to produce results with greater creativity, said Michael Walters, Managing Director at True Integrated Marketing, based in Dubai Media City.
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"We are in a transition period, where we don't have big budgets to spend on ads for things such as newspapers and television. But then what do you replace this with, because you still need to get business and new customers?" he said.
"I'm hearing that marketing budget cuts are close to 30 to 40 per cent in the next 12 months."
As a result, Walters said more companies should look to harness the web to connect with customers as they search for cheaper means of operating
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Click 09 Conference Partners:
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Media Partners |
Community Business Partner |
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